Know exactly which touchpoint generated your Stripe revenue
No more phantom attribution where Google, Meta, and LinkedIn all claim credit for the same customer. Kaya ties every dollar to verified Stripe invoices.
Direct Product Simulation
How Kaya executes on this exact play
All data below mirrors the exact logic and guardrails of the Kaya engine.
Attribution Ledger · August Cohort
Governance enforced · Deterministic rules verified
+$3,420/mo (confirmed by Stripe)
Comparison SEO Pages (54% of MRR, CAC $18)
Google Search Ads (32% of MRR, CAC $64)
LinkedIn Ads (CAC $310 for 1 subscriber)
Before / After
Why legacy approaches fall short
Every ad platform claims credit for every single conversion
Add up Google, Meta, and LinkedIn self-reported conversions and you'll find they claim 2× your real bank deposits.
- ✕Platform pixels taking credit for existing word-of-mouth users
- ✕Lack of an objective, neutral attribution ledger
- ✕Distorted CAC numbers leading to disastrous scaling decisions
The explicit mathematical formula behind every conversion
Kaya shows the exact attribution equation, recorded touchpoints, and bridges anonymous clicks to actual Stripe subscriptions.
Native Stripe Invoice Matching
Only verified Stripe bank transactions count toward true ROAS and CAC metrics.
Transparent Multi-Touch Attribution
Clearly shows first-touch discovery, mid-funnel nurture, and last-touch closing interactions.
True LTV & Blended CAC Engine
Auditable mathematical formulas surfaced right in the UI, zero black-box magic.
The Growth Cycle
Kaya's 4-step growth loop
Understand → Decide → Experiment → Measure: no guesswork, no hallucinated prompts.
Touchpoint Journey Tracking
Logs UTM parameters, organic referrers, and entry pages without cookie bloat.
Neutral Attribution Modeling
Applies neutral multi-touch formulas with stated limits and full transparency.
Budget Re-weighting
Recommends cutting channels that generate vanity signups with high immediate churn.
True Channel CAC Update
Real CAC per paying account is updated to guide subsequent growth cycles.
Your guardrails for this use case
The agent is never a black box. Every external mutation is governed by deterministic rules hard-coded in our policy engine.
Frequently asked questions
Everything you need to know to get started with this play.
Is Kaya's attribution privacy and GDPR compliant?
Yes. Kaya uses a privacy-first attribution architecture that avoids invasive cross-site fingerprinting.
Discover other plays
Every way to grow with Kaya
Initial Acquisition
Get your first 100 customers without burning ad budget
Organic Distribution
Nail your Hacker News & Product Hunt launches
Comparison Pages
Win high-intent competitor comparison searches
Paid Acquisition
Scale paid search with immutable budget guardrails
Your next chapter
You build. What comes next grows with Kaya.
Start free. No credit card. Nothing spends without you.
From the first signal to the next milestone.