Scale paid search with immutable budget guardrails
Launch and scale high-intent Google search campaigns without ever exceeding daily caps, guarded by deterministic governance.
Direct Product Simulation
How Kaya executes on this exact play
All data below mirrors the exact logic and guardrails of the Kaya engine.
Approval Request · Google Search Ads
Governance enforced · Deterministic rules verified
Increase Google Search from $30 to $45/day
Current CAC of $48 vs estimated LTV of $348
Daily ceiling: $45 out of $60 max allowed (Passed)
Projected monthly spend: $1,180 out of $1,500 cap (Passed)
Before / After
Why legacy approaches fall short
Ad platforms are designed to maximize spend, not your runway
Without 24/7 monitoring, ad platforms will happily consume $500 overnight on broad match terms completely irrelevant to your SaaS.
- ✕Broad keywords triggering unrelated consumer queries
- ✕Uncontrolled weekend budget spikes
- ✕Disconnect between ad platform click counts and real Stripe revenue
Autonomous execution locked within your financial policy
Kaya bids, tests ad variants, and prunes underperformers, but is mathematically blocked from exceeding your preset limits.
Unbreachable Daily Spend Caps
Evaluated and verified at the exact millisecond of every ad platform mutation.
Automatic Exposure Reduction
If CAC exceeds 2× target after statistical window, Kaya pauses the variant automatically.
Continuous Negative Keyword Pruning
Daily negative keyword mining so you never pay twice for irrelevant search queries.
The Growth Cycle
Kaya's 4-step growth loop
Understand → Decide → Experiment → Measure: no guesswork, no hallucinated prompts.
Query Intent Analysis
Filters keywords: eliminates 'free' or broad consumer searches instantly.
Ad Group Allocation
E.g. $30/day on 'cron job monitoring' with a hard $45/day absolute ceiling.
Augmentation Policy Check
Any budget increase above 20% requires explicit founder confirmation.
Real Stripe ROAS Tracking
Calculates ROAS against confirmed bank settlements, never phantom pixels.
Your guardrails for this use case
The agent is never a black box. Every external mutation is governed by deterministic rules hard-coded in our policy engine.
Frequently asked questions
Everything you need to know to get started with this play.
Can Kaya spend money without my approval?
No. By default, Kaya runs in Copilot mode: it structures ads, estimates bids, and waits for your green light.
Discover other plays
Every way to grow with Kaya
Initial Acquisition
Get your first 100 customers without burning ad budget
Organic Distribution
Nail your Hacker News & Product Hunt launches
Comparison Pages
Win high-intent competitor comparison searches
Financial Discipline
Make every dollar count on a modest marketing budget ($500–$1,500/mo)
Your next chapter
You build. What comes next grows with Kaya.
Start free. No credit card. Nothing spends without you.
From the first signal to the next milestone.